Nigeria Unveils the Largest Football Jersey

(Photo: Fans of Super Eagles signing on the largest Super Eagles’ Jersey after the unveiling by Guinness Nigeria in Lagos on Monday.)

Guinness Foreign Extra Stout, the official sponsors of the Super Eagles, has set a new world record as it unveiled the largest football (Super Eagles’) jersey in the world in front of excited football fans at the Teslim Balogun Stadium in Surulere.

The Jersey which was measured by the quantity surveying firm, Billings Cost Associates, was vetted by the renowned audit firm, Alexander Forbes. The result of the measurements was presented to Guinness Managing Director, Mr. Seni Adetu. The record breaking size of the Jersey was confirmed at 249.9 foot by 275.58 foot; setting a new world record over the last one set at 234ft 1in by 259ft 8in at Istanbul in 2009.

The Lagos State governor represented by the Permanent Secretary, Ministry of Sports, Youth and Social Development, Dr. Abiola Awonuga, expressed his appreciation to Guinness for their support of the national team and commended their innovativeness in putting Nigeria on the world map in a positive way.

“I am very proud that Lagos state has been given the rare honour of hosting the record breaking jersey and we especially commend Guinness for taking the initiative to support the Super Eagles and the ever resolute Nigerian fans in the hope of bringing back the cup,” Awonuga said.
Unveiling the jersey, the Marketing and Innovation Director, Guinness Nigeria, Mr. Austin Ufomba said Guinness is proud to be associated with the success.

“We are extremely glad to be at the centre of this remarkable feat, putting Nigeria on the global map and rallying the support of millions of Nigerian fans for our dear national team. We are passionate about the Super Eagles and our greatest desire is to see them excel at AFCON 2013; that is why we have decided to galvanize the support of millions of Nigerian fans in this most unique way. We believe that with this level of encouragement and support, the team will go a long way,” Mr. Ufomba explained.

Furthermore, he said, “We know Nigerians share a common passion for the Super Eagles and we believe that creating a platform such as this will help further encourage them to fly the nation’s flag high at the tournament and make all of us proud.”

Also commenting on the initiative of the largest football jersey by Guinness, Head, Marketing Committee of the Nigeria Football Federation, Mr. Deji Tinubu said there is no better way to show support for the Super Eagles than rallying round them particularly at this time.

“We believe this support for the Super Eagles by their fans this period will spur the team on and encourage them to do more,” Mr. Tinubu said.
It would be noted that for over five years, Guinness Foreign Extra Stout has been the lead sponsor to the Super Eagles. Guinness recently launched the ‘Fly with the Eagles’ campaign where consumers have so far, won loads of exciting prizes including an all-expense paid trip to South Africa for 200 lucky fans to watch the Super Eagles live and cheer them to victory. These consumer engagement platforms have been designed to showcase the intense passion that millions of Nigerians have for the national team.

The Jersey will be on display from Monday 21st till Friday 25th January at the Main Bowl of the Teslim Balogun stadium. Football fans across the State are expected to turn-out en-masse to witness the impressive spectacle and inscribe their goodwill messages on the record breaking Jersey.