2013 Lagos Trade Fair: Why You Should Participate

Trade fairs are a high-impact method to disclose products, services and trends. Anywhere around the world, trade fair is a great stage for head to head, business-to-business communication for exhibitors and visitors from any branch of the industry.

Trade fairs provide an excellent opportunity to assess opinions from clients and determine market potential, conduct research and evaluate competition, develop commercial structures by identifying new agents and distributors, and initiating joint-ventures and project partnerships.

Top marketers in practically every industry have recognised the importance of trade promotion for years. The right way for exhibition is marketing medium which brings your most dynamic prospects and customers to you; allows you to show your products, answering questions, overcome objections, and meeting your market face-to-face.

The Lagos International Trade Fair
The 2013 Lagos International Trade Fair is organised by the Lagos Chamber of Commerce & Industry. The Fair which is staged with the support and co-operation of the Federal and the State Governments covers all aspects of business and economic activities in Nigeria. It offers a unique exposition for manufacturers, suppliers, buyers and users of a wide range of goods and services as well as opportunities for investment and trade promotion.

The Fair is an important regular business occurrence aimed at a special audience which includes professionals, businessmen and investors.

It is anticipated that the Trade Fair will attract about 500,000 visitors from within and outside the country including businessmen, investors, customers, top government officials and representatives of Nigeria’s important trading houses. The Fair is also for Nigerian enterprises seeking wider access to internal markets as well as international markets and investors seeking joint-venture partners and markets for intermediate and capital goods in Nigeria and the ECOWAS community.

The Fair will take place at the Main Arena, Tafawa Balewa Square, Lagos, Nigeria with a total exhibition space of over 50,000m2 from Friday 1st to Sunday 10th November, 2013. Lagos is the hub of Nigeria’s business and economic activities as well as its main port of entry. Hence, Lagos remains the gateway and commercial nerve centre of Nigeria. With about 150 million people, Nigeria is the largest market in Africa.

Objectives of the Fair
The main objectives of the Fair are to promote the following:
•    The revitalisation and diversification of the Nigerian economy
•    Nigeria’s non-oil exports
•    Accelerated development of commerce and industry
•    Made-in-Nigeria products
•    Agriculture and agro-based industry
•    The evolution of Nigeria’s trade with the outside world
•    Direct attention to the role of the private sector in the Nigerian economy
•    Prospects for foreign and local investments in strategic areas
Participation Is Open To:
•    Business organisations in Nigeria
•    Overseas organisations and Governments
•    ECOWAS member States
•    Diplomatic missions and trade representatives
•    Federal and State Government-owned Companies
•    Agencies and parastatals
•    Research and educational institution
Interested Participants
Interested participants can obtain application forms from the LCCI, all Nigerian Diplomatic and Consular Missions abroad, the Federal and State Ministries of Commerce and the Secretariats of all the Chambers of Commerce in Nigeria. The forms should be completed and returned with appropriate fee to reach the organisers or their officially appointed agents on or before October 15, 2013.

Online application for participation is also available on the website of the Lagos Chamber of Commerce and Industry: www.lagoschamber.com. Forms can be filled and submitted online.