APCON Lifts Ban on Guinness Ad Materials

Having complied to play the game by the rule, the Advertising Practitioners Council of Nigeria (APCON) has lifted the ban placed on advertising materials of Guinness Nigeria Plc.

The council sanctioned the brewery giant for exposing its Guinness foreign extra stout adverts on Digital Satellite Television (DStv) outside the prescribed periods allowed by the APCON Code of Advertising and Promotion guidelines.

In addition to stopping the broadcast of the adverts, APCON also withdrew all certificates of approval issued to Guinness for advertisement of alcoholic beverages from 2012 to date.

However, the ban is lifted “because Guinness complied by withdrawing all advertisements that had been scheduled to run and apologised over the breach,” said Nkechi May-Nzeribe, Corporate Affairs Officer of APCON in a statement.